In a groundbreaking move, Mastercard has introduced a novel Web3 platform, ‘Pass to Priceless,’ featuring an NFT-based trivia game designed for UEFA Champions League fans. This real-time quiz game offers participants a chance to showcase their football knowledge, earn collectible digital passes, and potentially win tickets to the UEFA final at Wembley Stadium. Mastercard’s innovative venture marks a significant leap into the Web3 space, blending the excitement of football with the cutting-edge realm of digital collectibles.
Mastercard’s Web3 Foray
Launching the ‘Priceless’ platform signifies Mastercard’s ambitious entry into Web3, aiming to create a unified experience that integrates its digital assets with the fervor of football fandom. “Mastercard’s venture into the Web3 space takes the form of a dynamic real-time quiz game, a key component of the newly unveiled platform, ‘Priceless.’ This innovative platform brings together Mastercard’s Web3 assets, offering a distinctive experience tailored for football enthusiasts and digital collectors alike,” the press release announces.
Digital Collectibles through NFTs
The trivia game stands out by allowing players to acquire exclusive Mastercard x UEFA Champions League-branded digital passes. Issued as NFTs, these passes are not just tickets to thrilling matches but serve as unique digital collectibles. “Players engaged in the trivia game can acquire exclusive Mastercard x UEFA Champions League-branded digital passes by correctly answering trivia questions,” the announcement explains, highlighting the added layer of excitement these digital items bring to fans.
Participating in the NFT Trivia Competition
Access to this innovative competition is exclusive, available only to Mastercard cardholders in select countries. “Commencing 30 minutes before each UEFA Champions League round of Tuesday fixtures, participants engage in quizzes, with winners receiving UEFA Champions League match tickets and climbing the leaderboard,” the press release details. The ultimate prize is highly coveted: tickets to the UEFA Champions League final at Wembley Stadium, making every correct answer a step closer to witnessing football history.
Web3 in the Sports Landscape
Mastercard’s ‘Pass to Priceless’ platform is not merely a game but a signal of the evolving relationship between sports fandom and digital technology. It represents a new era where fan engagement extends beyond the stadium, offering immersive experiences through Web3 technology. As the press release puts it, “Mastercard’s ‘Pass to Priceless’ platform signifies a remarkable development at the intersection of sports and Web3 technology.”
Looking Ahead in the Web3 Era
The introduction of ‘Pass to Priceless’ is just the beginning of what promises to be an exciting journey into the integration of Web3 technology with sports.
Mastercard’s foray into Web3 with ‘Pass to Priceless’ sets a new precedent for fan engagement, combining the thrill of the UEFA Champions League with the innovation of digital technology. As we look forward to more immersive experiences, Mastercard’s initiative invites fans and collectors to be part of a pioneering movement at the intersection of sports and technology.
Photo by Janosch Diggelmann on Unsplash
