Matterport, Inc., a leader in 3D technology, has partnered with ARTOGO, the foremost virtual exhibition platform in Asia, to transform the way art is experienced worldwide. This alliance ushers in a new age for digital art exhibitions, providing unparalleled access to immersive art and cultural experiences through innovative 3D technology.
The Emergence of Digital Art Platforms
Launched in April 2021, ARTOGO quickly became Asia’s premier destination for online art engagement. Leveraging Matterport’s advanced 3D technology, ARTOGO enables enthusiasts to immerse themselves in international art exhibitions from the comfort of their homes. This collaboration extends across a wide range of services for digital exhibits, including content licensing, editorial planning, and ticket sales, engaging with major art museums, galleries, and historical sites throughout Asia.
Selecting Matterport’s 3D Solution
After evaluating various digital solutions, ARTOGO chose Matterport’s Digital Twin Platform for its unparalleled capability to vividly bring artworks to life in immersive 3D. This decision led to the hosting of over 450 virtual exhibits, captivating more than four million viewers globally. Howard Yang, Cofounder and CEO of ARTOGO:
“After assessing different solutions, Matterport’s 3D technology emerged as the clear choice…it now attracts paying customers.”
Innovating Art Revenue Streams
The partnership has also pioneered a successful online pay-to-visit model, introducing a valuable new revenue stream for the arts and cultural sector. Anticipating the launch of more than 20 paid experiences in 2024, ARTOGO expects to hit an impressive milestone of 100,000 ticket sales. This innovative model not only provides financial support to artists and institutions but also makes art more accessible, allowing diverse audiences to experience and appreciate art in novel ways.
Making Art Universally Accessible
Jay Remley, Chief Revenue Officer at Matterport, highlighted the significance of this venture:
“ARTOGO is innovating the arts across Asia…making it easier for people to engage with art, design, and culture, globally.”
Through collaborations with leading institutions, Matterport has made possible the digitization of the world’s most exclusive art and design collections, including exhibitions like Design Miami/ Basel and the groundbreaking digital presentation of the Robin Eley x David Korins private collection, thereby widening access to art across the globe.
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